Case Study: RfM Transform and Peter Reed International

It has been a privilege to guide Peter Reed International through its expansion strategy. Their commitment to maintaining high-quality and traditional craftsmanship made our work with them both exciting and rewarding. Seeing their success unfold in new markets is a testament to the robustness of the strategic insights we provided but also to their vision and commitment to enhancing and protecting this historic brand.


With a royal warrant from Queen Elizabeth II awarded in 2008, Peter Reed International has collaborated with a long line of well-respected designers including Giles Deacon and Sally Conran. Their Egyptian cotton linens are stitched by hand in Lancashire using the same meticulous techniques as when they first opened 160 years ago. Peter Reed International's expertise is so highly regarded that the producers of the television and film series Downton Abbey sought their advice on luxury bed linen.

Reimagining Legacy: The Peter Reed International Approach in partnership with RfM Transform

Strategic Growth Initiatives by RfM Transform

RfM Transform provided tailored growth advice to guide Peter Reed International in creating and delivering their expansion strategy:


"Peter Reed International had previously worked with a select group of customers, which was inconsistent with their new approach of exploring new luxury markets and expanding their reach. Our strategic advice focused on broadening this reach through a highly targeted approach, engaging luxury department stores and top interior designers to increase brand visibility in crucial markets. This direction has helped define their voice and enhanced their digital strategy to better manage customer relationships and build brand awareness."
- Tony Backhouse, MD RfM Transform

The Impact


"Working with RfM Transform is helping us to strategically position our brand in key global markets without compromising the values that define us. Their expertise was crucial in defining priorities for international expansion and in helping us maintain our brand's heritage while expanding its reach." - Sean Clayton, MD of Peter Reed International


It has been a privilege to guide Peter Reed International through its expansion strategy. Their commitment to maintaining high-quality and traditional craftsmanship made our work with them both exciting and rewarding. Seeing their success unfold in new markets is a testament to the robustness of the strategic insights we provided but also to their vision and commitment to enhancing and protecting this historic brand.

+more: RfM Transform and DKP Consulting

+more: Transforming Business with the Business+Boosters from RfM Transform

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